|
- Pricing strategy - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins In this article, pricing consultant Rafi Mohammed
- The Good-Better-Best Approach to Pricing - Harvard Business Review
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers
- It’s Time to Try Bundled Pricing - Harvard Business Review
During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers Bundled pricing can be a powerful alternative strategy Consider Chili’s “3 For Me
- Dynamic Pricing Doesn’t Have to Alienate Your Customers
Dynamic pricing, the practice of varying prices in response to shifting market conditions, has been in the news a lot recently, and not exactly for good reasons The British pub chain Stonegate
- Pricing and the Psychology of Consumption - Harvard Business Review
The way you set prices doesn’t just influence demand It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships
- Case Study: A Fast-Food Company Considers Dynamic Pricing
To respond to a volatile inflation crisis, should the CEO of Burger Bites, a fictional fast-food chain, introduce dynamic pricing to its restaurants? The company’s input costs are increasing
|
|
|