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- Pricing strategy - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- Pricing Policies for New Products - Harvard Business Review
How to price a new product is a top management puzzle that is too often solved by cost theology and hunch This article suggests a pricing policy geared to the dynamic nature of a new product’s
- Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins In this article, pricing consultant Rafi Mohammed
- The Good-Better-Best Approach to Pricing - Harvard Business Review
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers
- It’s Time to Try Bundled Pricing - Harvard Business Review
During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers Bundled pricing can be a powerful alternative strategy Consider Chili’s “3 For Me
- Setting a Pricing Strategy Amid Ever-Changing Tariffs
Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act
- Pricing and the Psychology of Consumption - Harvard Business Review
The way you set prices doesn’t just influence demand It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships
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