- Guide to Types of Marketing: Strategies, Techniques, and Tactics Explained
Marketing is a crucial driver of business growth It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a competitive landscape As marketing professionals, it’s vital to grasp the different types of marketing and how to leverage them effectively for your success By mastering this, you’ll be empowered to create targeted
- AMA Marketing Competency Model
The American Marketing Association is the home of impactful learning for marketers on the move Our data-backed approach to building the training and
- What is Strategic Marketing? Definition, Importance, and Key Components
Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge Unlike traditional marketing, which chases short-term wins—like holiday sales or one-off promotions—strategic marketing is about creating sustainable growth and loyalty
- AMA Professional Certified Marketer® | American Marketing Association
Also, marketing certification helps you stay updated with the latest industry trends, and the knowledge gained can be immediately applied to your job If you complete one of the American Marketing Association’s digital marketing professional certifications, you will become dually certified with the AMA and the Digital Marketing Institute
- American Marketing Association | AMA
The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field
- Comprehensive Guide to Sales and Marketing Strategies
Discover how to align sales and marketing for higher conversions, better leads, and business growth Learn proven strategies to drive revenue and customer loyalty
- Marketing vs. Promotion: Key Differences and How They Impact Your Strategy
Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships For example, a luxury car brand might look at metrics like repeat buyers, customer feedback, and brand sentiment to assess the impact of its marketing efforts
- The Ultimate Guide to Advertising 2025 | Types, Strategies Tips
Discover the latest advertising strategies, types, and trends for 2025 Learn how to boost your brand and maximize ROI with proven best practices
|