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- Integrated Marketing Communications - Medill - Northwestern University
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- 整合营销策划_百度百科
整合营销又称“整合营销传播”，其英文是Integrated Marketing Communication。 整合营销传播的中心思想是，通过企业与消费者的沟通满足消费者需要的价值为取向，确定企业统一的促销策略，协调使用各种不同的传播手段，发挥不同传播工具的优势，从而使企业的促销宣传实现低成本策略化，与高强冲击
- 什么是整合营销传播IMC？（Marketing篇一） - 知乎
什么是整合营销传播IMC？ （Marketing篇一） 出海部落王文涛 技术推广行业 从业人员
- 整合营销 - 维基百科，自由的百科全书
Percy（1997）则认同美国广告协会（4A）与麦迪尔学院（Medill）对IMC的定义，即整合营销传播是一种与消费者沟通的过程，而非一个简单的营销动作。
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IMC was founded all the way back in 1989 by two traders working together on the floor of the Amsterdam Equity Options Exchange We were one of the first major firms to recognize the potential of technology
- 什么是整合营销传播？整合传播什么？ - 知乎 - 知乎专栏
整合营销传播（integrated marketing communication），简称IMC，是将与 企业进行市场营销有关的一切传播活动一元化的过程。 并不是一个新概念。
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