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- Programmatic DOOH - Ad Buying Example | Grocery TV
DOOH is still a relatively new field In this article, we provide a basic understanding of the programmatic landscape and what it looks like to buy a DOOH ad programmatically
- What is In-Store Retail Media? - Grocery TV
In-store retail media uses digital surfaces and displays in physical stores to reach shoppers with advertisements when they're in a buying mindset
- Place-Based Advertising - Quick Guide with Real Examples - Grocery TV
Place-based advertising is all about creating meaningful interactions with consumers in specific places outside their homes This type of media can help build brand awareness, drive action, and reach your target audience during their everyday routine
- Hispanic Heritage Month - 5 Inspiring Marketing Campaigns - Grocery TV
When it comes to advertising strategy, this is an important time for brands to reflect on how they’re connecting with Hispanic audiences Are your campaigns being executed in a way that feels respectful, authentic, and inclusive?
- Brand Reveal - Digital Out-of-Home (DOOH) Network | Grocery TV
Where It All Began Popspots was born in a small Bakersfield apartment during the summer of 2015 over a phone call between Don Oelke, co-founder and COO, and his dad and uncle, Crest and Lance Oelke Crest and Lance had spent over 40 years in the grocery industry, and own a company that manufactures the gum and candy fixtures located at the checkout With the continuing decline in magazine
- Supermarket Advertising - Reach Your Audience in Stores | Grocery TV
Our recent survey showed that 95% of consumers regularly visit the supermarket in person In this article, we’ll take a closer look at what supermarket advertising is, what it looks like, and how it can help you grow your brand
- Grocery Foot Traffic Data - Insights to Consider in 2023 | Grocery TV
We analyzed foot traffic data from our Grocery TV store network and gathered information from other recent research studies to help guide brand and retailer strategies in the year ahead
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