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- Leveraging TV Rights Deals: A Game-Changer for NIL Collectives - LinkedIn
While NIL Collectives primarily rely on booster donations and subscription services, there's an elephant in the room that's hard to ignore—television rights deals With conference
- NIL Deals of the Week: Alabama QB Bryce Young inks two deals - On3
NOBULL unveiled a slew of NIL deals this week, just a day after the athletic training brand became the official combine training partner of the NFL The NIL deals include an NIL partnership with Alabama quarterback Bryce Young
- The Next Step for NIL: How a New Lawsuit is Promising Shared . . .
With the advent of name, image, and likeness (“NIL”) deals in college sports, the question of when college athletes will get their fair share of that money from TV contracts becomes more reasonable
- NIL Has Changed Influencer Marketing, And Brands Need To Catch Up - Forbes
NIL deals are bringing in big money and increased financial opportunities for universities, brands, students and in-house marketing teams across the nation
- Profitable Partnerships: Athletes, NIL, and the Evolution of TV Revenue . . .
TV revenue share deals have transformed these leagues into billion-dollar powerhouses As millions of fans tune in to watch games, the athletes themselves reap substantial financial rewards from the television money pot
- Why Do Companies Do NIL Deals? Exploring the Benefits and Strategies . . .
Companies pursue NIL deals to connect with college athletes and leverage their vast influence, especially on social media These arrangements allow brands to tap into the athletes’ growing popularity and fan engagement to enhance their marketing strategies
- How NIL Will Affect the Future of NCAA Broadcasters
The NIL policy is likely to lead to more streaming options for college sports, as athletes may be able to negotiate their own broadcasting deals with media companies and sponsors
- A data-driven look at the state of NIL deals - Marketing Brew
Opendorse, a NIL platform that’s facilitated more than 100,000 deals between brands and college athletes, collected data on those deals from July 2021 through March 2023 to take a look at what kinds of brands are activating in this space—plus when, where, and why they’re doing it
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