- What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation
- What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations from the competition, and inspire customer loyalty A good digital experience is generally intuitive, customer-centric and reduces or eliminates downtime
- What is a content management system (CMS)? - IBM
It’s fitting for businesses looking for one platform to handle their content management, digital asset management, digital enrollment, forms, and more Salesforce CMS: This hybrid CMS allows organizations to create and deliver content to any device and customize as the customer sees fit The software is multi-language and can be run on the
- Streaming — Digital Spy
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- Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik periklanan massal seperti papan reklame dan taktik seperti panggilan telepon, upaya pemasaran digital telah berkembang menjadi berpusat pada personalisasi dan kenyamanan pelanggan
- What is Digital Marketing? - IBM
Digital marketing, sometimes referred to as online marketing, is often the first point of contact in the customer experience It uses various strategies and tools to reach and engage targeted audiences or organizations through the internet and electronic devices These digital marketing channels include, but are not limited to: Email; Websites
- AI in Marketing - IBM
Digital campaigns generate more data than humans can keep up with, which can make measuring the success of marketing initiatives difficult AI-enhanced dashboards help marketers link the success of their efforts to specific tactics they’ve deployed, helping them better understand what’s working and what might be improved
- What are Digital Credentials? - IBM
Digital credentials are often designed, created, delivered, managed and revoked by the issuing organization on an enterprise-grade digital credential platform Application programming interfaces (APIs) allow these platforms to connect with other services so that the credentials can verify a user’s identity across multiple systems
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