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- Branding | American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services What is Brand Marketing? Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors Brand marketing aims to connect emotionally with
- What Is Branding? Complete Guide for Marketers in 2025
Discover what branding really means in 2025 Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty
- Content Branding Archives
Content Branding is the “what” of marketing This domain includes the creation and management of all digital and physical media created to promote the brand or a specific product or service Regardless of media or communication, all marketers need to keep the organization’s brand identity and voice at the center of all marketing efforts
- The Four Steps of Effective Brand Research
Quantitative and qualitative research are crucial tools for building a brand strategy Discover the four steps to effective research that finds insightful
- How Your Brand Strategy Drives Business Growth
Brand and message consistency ensures you experience the full lift and benefit of your marketing and sales efforts – especially for B2B companies that have long sales cycles One important brand factor has the power to boost your company’s value, and it’s completely free: brand consis tency
- 15 Creative Marketing Campaign Ideas to Skyrocket Your Brand Visibility
We’re breaking down 15 creative campaign ideas designed to make your brand stand out From viral challenges to unexpected collaborations, these strategies inspire, engage, and deliver measurable results 15 Creative Marketing Campaign Ideas Here are 15 creative campaign ideas that will grab attention, spark engagement, and get your brand the recognition it deserves 1 Leverage influencer
- The Marketers Guide to Modernizing a Legacy Brand
What if your company’s age-old logo and brand identity don’t reflect the breadth of products your company actually produces today? And most importantly, how can you as a brand marketer refresh and modernize a historic brand without losing the consumer love and brand equity that’s taken so many decades to nurture?
- How social listening is the key to cultural relevance to your brand.
How can it help my brand be culturally relevant? Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural relevance Understanding your audience This is incredibly important to marketers, and social listening can help you do that in real time and with real data
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