- Brand guidelines - Variety Hong Kong
Download and read the Variety Hong Kong Brand Guidelines (pdf) It includes our brand statement, and simple design rules to follow Please refer to our brand guidelines to learn how to make good use of the Variety Hong Kong logos Below are the fonts Variety Hong Kong is using for its communication
- What Are The Types of Branding? A Complete Guide On Branding Variety
Branding goes beyond logos—it’s about identity, trust, and strategy Learn the types of branding, from personal branding to luxury branding, and how they shape businesses Discover how brand valuation connects to these 15 branding strategies, helping companies stand out in competitive markets
- 30 Brand Categories A guide to the Different Types of Brands
In this article, we’ll explore 30 different brand categories, from economy brands to luxury brands, corporate brands to online brands, and everything in between
- Diversity Representations in Advertising: Enhancing Variety Perceptions . . .
We present a novel business case for Diversity, Equity, and Inclusion (DEI) by showing that DEI representations in advertisements have important, and yet unestablished, implications for brands
- Brand Guidelines - Variety Hong Kong
我們的故事 As an international institution, Variety sprung from a single act of kindness into an ambitious, transformative philosophy
- The Influence Of Product Variety On Brand Perception And Choice
We propose that the variety a brand offers can influence brand quality perceptions, and consequently, affect brand choice, even when the available option set is held constant
- 差異化行銷：差異就是生存——三大品牌差異化框架分享 | 白話文商學院
在行銷與策略語境中，差異化（Differentiation）是企業透過有意識的設計，讓其產品、服務或品牌在顧客心智中被知覺為「獨特且更有價值」的過程。 所謂「與其更好，不如不同」，一個車子省油 10%，消費者未必能感知；但一台可以防曬、自動路邊停車，就更容易被消費者感知到。 差異化行銷不僅強調「跟別人不一樣」，更強調這種不一樣必須與目標受眾的需求與渴望直接連結，並能帶來可持續的競爭優勢。 香奈兒：「想要無可取代，就必須時刻與眾不同。 “In order to be irreplaceable, one must always be different ” — Coco Chanel 功能／產品層面：透過技術、成分、性能或解決痛點的方式與競爭者區隔，例如 Dyson 把氣旋科技帶進吸塵器。
- How to Tailor Product Variety to Leverage on Influencer Marketing
Prof Liao explains that two opposing forces come into play when a company increases the variety First of all, when product variety increases, it raises the probability of getting a positive expert opinion and therefore the product being recognized by consumers as of high quality
|