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- How do consumers reconcile positive and negative CSR-related . . .
[Correction Notice: An Erratum for this article was reported in Vol 162(3) of Journal of Business Ethics (see record 2020-08151-001) The original article is incorrectly classified as Review Paper in the online and print publication The correct classification for this article is Original Paper ] This research investigates how consumers’ ethical brand perceptions are affected by
- Correction to: How do Consumers Reconcile Positive and . . . - Springer
Journal of Business Ethics - This article is incorrectly classified as Review Paper in the online and print publication The correct classification for this article is Original Paper The publisher
- How do Consumers Reconcile Positive and Negative - ProQuest
Explore millions of resources from scholarly journals, books, newspapers, videos and more, on the ProQuest Platform
- UNV-504-RS-T2-ArticleReviewExample (docx) - CliffsNotes
Article Review This template is a guide that will help you complete your Article Review on "How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry" by Brunk and de Boer (2020) The first paragraph of your essay should be a brief introduction In your introduction, you will need to introduce the topic of your essay
- Prof. Dr. Katja H. Brunk • European University Viadrina
Brunk, K H and DeBoer, C (2020) How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry Journal of Business Ethics, 161(2), 443-458 Hartmann, B J and Brunk, K H (2019) Nostalgia Marketing and (Re)enchantment
- Moving beyond negative spillover: The positive consequences of an . . .
the crisis on an individual brand can vary depending on its market position, which is identified based on market share in the current study According to the associative network theory, the links
- How do Consumers Reconcile Positive and Negative CSR-Related . . .
Journal of Business Ethics 161 (2):443-458 (2020) Copy B IB T E X Abstract This research investigates how consumers’ ethical brand perceptions are affected by differentially valenced information Drawing on literature from person-perception formation and using a sequential, mixed method design comprising qualitative interviews and two
- How do Consumers Reconcile Positive and Negative CSR-Related . . .
This research investigates how consumers’ ethical brand perceptions are affected by differentially valenced information Drawing on literature from person-perception formation and using a
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