- You’ve Come A Long Way, Baby: Virginia Slims Advertising . . . - Flashbak
There is perhaps no better way to witness the changing fashions and zeitgeist of the American woman throughout the 1970s and 1980s than to walk through Virginia Slims advertising So, let’s take it year by year – and watch the evolution
- How a Cigarette Brand Reinforced Gender Stereotypes in the 1970s
Women's empowerment was a recurring theme in advertising campaigns in the 1970s and 1980s Virginia Slims' “You’ve Come a Long Way, Baby” campaign especially highlighted this theme Virginia Slims is a cigarette brand marketed towards young and fashionable women
- The Death of the Cool Feminist Smoker - The Atlantic
By the 1980's and early-90's, anti-tobacco PSAs were far more prevalent than cigarette ads themselves—primarily because of how many restrictions had been placed on the industry
- You’ve Coughed Up Long Enough, Baby! – The Center for the Study of . . .
The February 1976 issue of Vogue magazine is an example of the torrent of cigarette advertising targeted at women by the mid-1970s Brands of all of the major cigarette makers are represented–Philip Morris, R J Reynolds, Lorillard, American Tobacco, Brown and Williamson, and Liggett and Myers
- [Box], Virginia Slims: A Case Study in Marketing Success - Women and . . .
This intensity of advertising in women's magazines continued into the 1980s Regular readers of Glamour, House Garden, Ladies' Home Journal, Mademoiselle, McCall's, Metropolitan Home, Vogue, and Woman's Day were exposed to about 100 cigarette ads annually in each magazine (Whelan 1984)
- WHY THEY STRETCHED THE SLIMS - The New York Times
Then, the three women dip into their handbags for cigarettes On cue, the men reach for matches and offer lights The women lower their eyelashes while inhaling, flirt while exhaling
- Collection: Eve - Stanford University
Eve also takes advantage of its extra length (commonly 120 mm as opposed to the 85 mm of an average cigarette); a 1980s slogan, “every inch a lady,” drives home the connection between long cigarettes and sophisticated, ladylike women
- What Happened To Cigarette Holders? - Grunge
During this time, it was all but unheard of for a woman to use tobacco, not because of our knowledge of the dangers to women's health from tobacco use, but because of social stigmas Indeed, women who used tobacco were largely seen as saloon girls, sex workers, or reprobates
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