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- Ad Tech Explained
The Ad Tech Explained Team Brand Safety Brand Safety +1 +1 Feb 20, 2025 Adalytics Explained Imperfectly improving an imperfect ecosystem Trey Titone Explainers Explainers Jan 29, 2025 Programmatic Live Events Explained Trey Titone Jan 15, 2025 Real-Time Consumer Intent Data Explained
- VAST (Video Ad Serving Template) Explained
It is typical to see multiple tracking pixels for the same event from different ad tech vendors in a VAST response Many parties may be involved in an ad transaction, and each one must count the events for a particular ad if they want to prove it ran and collect that cheddar
- Adalytics Explained
Ad tech breeds fierce competition and conflicts— impression discrepancies, clawbacks, SSPs trying to be DSPS, DSPs trying to be SSPs, virtue signaling privacy changes that financially benefit one party and incapacitate others—the list goes on and on
- Identity Signals Explained
You know you are an ad tech nerd if you have a favorite and least favorite identity signal — but I have good reasons to put IP address low on my list What is an IP address? To understand IP address as an identity signal, you need to know that there are two types of IP addresses: IPv4 and IPv6
- Real-Time Consumer Intent Data Explained
The AdTech Explained Team developed this explainer in partnership with Statara to help you better understand the role of real-time consumer intent data in the digital advertising ecosystem, including how it can be activated to engage audiences and drive revenue
- How does geotargeting in digital advertising work? - Ad Tech Explained
Ad Tech Explained provides explainers, insights, and analysis on the latest trends in advertising technology
- Ad Selection API Explained
Neither the user nor the publisher should pay the price for the complexity of optimization algorithms that drive the ad tech industry That's why the Ad Selection API will leverage TEEs for the bidding and auction processes
- Traffic Shaping Explained
Programmatic bloat has led ad tech vendors to introduce features like traffic shaping to better deal with a tsunami of bid requests and capitalize on gains in efficiency I developed this explainer in partnership with Argmax to help you better understand traffic shaping, including how it works and why it is beneficial
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