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Keep reading to learn how to choose a marketing agency to grow your brand, including the most important criteria to look for throughout the process 1 Understand What Marketing Agencies Do The first step for how to choose a marketing agency is to understand the landscape
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4 View marketing as an investment Budgets are an important commercial consideration Search engine optimization (SEO) is a great example of this, where there is only a small retainer available
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Need help keeping all your notes in order as you start comparing marketing agencies? Download our free marketing agency research template! Download Now: Marketing Agency Research Template 1 Outline your marketing and budget needs You can’t pick a marketing agency unless you know what you’re looking for
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The agency you choose should employ analytics tools to measure how well your digital marketing campaigns are having a positive impact on your sales KPIs will vary according to your goals and business type, but here are a few examples of key metrics that should receive focus:
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Choose more than one prospect When looking for a digital marketing agency, choosing the first one that comes along can be tempting But you don't want to choose your digital marketing agency based on price alone The best way to choose a good digital marketing agency is to have multiple options Why is it good to have options?
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