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  • Home - Aberdeen Strategy Research
    Aberdeen Strategy Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies
  • Intent Data - Aberdeen Strategy Research
    Aberdeen answers the ultimate sales and marketing questions of “what”, “who”, and “when” with its unique ability to provide the right message to the right people at the right time in the buying journey
  • About Us - Aberdeen Strategy Research
    Aberdeen Strategy Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies
  • Stat of the Week: The (Rising!) Cost of Downtime - Aberdeen Strategy . . .
    Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more
  • Research Insights - Aberdeen Strategy Research
    View Aberdeen’s fact-based, unbiased research insights Search and download resources from our latest research, or log in below to view the full research library
  • Research - Aberdeen Strategy Research
    Fueled by analyst expertise and data-driven insights that will hit home with your potential buyers, Aberdeen research content pieces convert at a higher rate and deliver key insights to in-market prospects
  • Blog - Aberdeen Strategy Research
    Authored by Aberdeen View the latest blogposts and bite-sized research insights designed to inspire and inform business strategies
  • HUMAN CAPITAL MANAGEMENT - Aberdeen Strategy Research
    Aberdeen's SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic




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