- ANTEPRIMA
Enter the world of Italian luxury brand ANTEPRIMA View the latest collection - leather bags, accessories, our signature wirebag
- COLLECTION｜ANTEPRIMA
Discover the lastest collection of ANTEPRIMA
- ANTEPRIMA Spring-Summer 2024 Collection｜ANTEPRIMA”
ANTEPRIMA Spring-Summer 2024 CollectionBeneath the azure twilight’s embrace, Our fashion story begins, a captivating grace Textured sheens, the essence of their souls, Elegance and comfort, where destiny unrolls Fluid lines and shapes, where power takes its toll, Undone elegance, in women’s tales, it strolls Queens arise, In regal armor, their strength defies, Bold graphics and motifs
- TOPICS｜ANTEPRIMA
Browse the latest news of ANTEPRIMA
- BRAND CONCEPT｜ANTEPRIMA
ANTEPRIMA Founded and creatively directed by Izumi Ogino, ANTEPRIMA is a collection of timeless, effortless and sophisticated collection designed for modern women to last, season after season; ageless and borderless, where minimalism takes centre stage with quality textures such as the brand’s DNA knit wear, loose silhouettes and refined details
- Hong Kong SAR, China SHOPS | ANTEPRIMA
See the full list of shop locations worldwide to purchase ANTEPRIMA, ANTEPRIMA WIREBAG and MISTO ANTEPRIMA See shop addresses, telephone numbers and products carried in-store Enquire about product availability
- ANTEPRIMA Fall-Winter 2025 POKÉMON Collection
ANTEPRIMA is excited to announce the launch of the POKÉMON COLLECTION This captivating collection has been meticulously curated to showcase ANTEPRIMA's iconic STANDARD Z WIREBAG along with charming bag adornments featuring beloved Pokémon PIKACHU, EEVEE, PSYDUCK, JIGGLYPUFF, and DITTO These enchanting creatures of many species evoke individuality and style, which beautifully merges with
- IZUMI OGINO｜ANTEPRIMA
ABOUT IZUMI OGINO Creative Director - ANTEPRIMA Born and raised in Tokyo, Izumi first moved to Hong Kong during the 1980s and established herself as a retailer focused on building Italian brands in Asia Her unique insight into the essence of ‘a modern woman with an appreciation for timeless luxury and contemporary style’ then led her halfway across the globe to Milan, where ANTEPRIMA was
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