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- Augmented reality (AR) app use in the beauty product industry . . .
The results of this study showed that first, in the field of fashion and beauty makeup, compared with the ability to control or modify virtual contents – the perception of vividness, reality and aesthetics – are more relevant to consumers
- Augmented reality (AR) app use in the beauty - ProQuest
AR combined with virtual reality represents an essential innovative media format (Rauschnabel et al , 2019) that allows consumers to visually examine virtual objects (Scholz and Duffy, 2018)
- Augmented reality (AR) app use in the beauty product industry . . .
Due to the lack of relevant literatures on the application of mobile augmented reality (AR) service in beauty industry, the purpose of this study is to explore the impact of the mobile AR service on consumers' purchase behavior and brand awareness in beauty industry
- Augmented reality (AR) app use in the beauty product industry . . .
This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products
- Augmented reality (AR) app use in the beauty product industry . . .
Purpose: Due to the lack of relevant literatures on the application of mobile augmented reality (AR) service in beauty industry, the purpose of this study is to explore the impact of the mobile AR service on consumers' purchase behavior and brand awareness in beauty industry
- The effect of Augmented Reality on purchase intention of . . .
Studies 1a and 1b show that an AR experience in a shopping environment stimulates purchase intention, cognitive control, and behavioral control Mediation analysis is conducted since consumers’ control affects purchase intention
- X-MOL
Due to the lack of relevant literatures on the application of mobile augmented reality (AR) service in beauty industry, the purpose of this study is to explore the impact of the mobile AR service on consumers' purchase behavior and brand awareness in beauty industry
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