Toyota Brand | Toyota. com Over 85 years of innovation have brought us our greatest mission yet: giving the freedom of movement to humankind That's why Toyota is the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee The best way toward a cleaner future is with a diverse lineup of powertrain options
Toyota drives onto Olympic stage in record sponsorship deal Toyota Motor Corp signed on as a global Olympic sponsor Friday in a landmark deal reportedly worth nearly $1 billion, becoming the first car company to join the IOC's top-tier marketing program
TOYOTA AT THE OLYMPICS: LOCALIZING A GLOBAL CAMPAIGN Toyota kicked of its massive global Olympic sponsorship starting with the 2018 Winter Games in South Korea The deal with the International Olympic Committee makes the automaker the oficial “mobility” sponsor for the games through the 2024 Summer Olympics in Paris
Why Sponsoring the Olympics is a Game-Changer for Brands For instance, Toyota’s sponsorship of the Olympics emphasised its commitment to innovation and mobility for all, reinforcing its brand message of “Start Your Impossible ”
What Toyota’s Olympic departure tells us about the . . . - SportsPro Recent reports suggest that Toyota won't be extending its global partnership with the IOC beyond 2024 With four other TOP sponsorships expiring this year, SportsPro examines whether the Japanese carmaker's exit is a reflection of recent challenges for Olympic partners