- Advertising | M+R Benchmarks 2025
Key Lines Advertising Nonprofit digital ads spend increased by 11% in 2024, with nonprofits reinvesting $0 14 in digital ads for every dollar of online revenue Across digital and non-digital advertising channels, 72% of spending was dedicated to direct fundraising Spending on connected TV advertising increased by 84% in 2024, and made up 15% of fundraising advertising budgets Search
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