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  • Search engine optimization - Wikipedia
    Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the
  • Search engine marketing - Wikipedia
    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance
  • Search Engine History. com
    In April of 1997 Ask Jeeves was launched as a natural language search engine Ask Jeeves used human editors to try to match search queries Ask was powered by DirectHit for a while, which aimed to rank results based on their popularity, but that technology proved to easy to spam as the core algorithm component




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