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  • Customer relationship management - Wikipedia
    Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth One important aspect of the CRM approach is the systems of CRM that compile
  • Customer relationship management - Wikipedia
    In economia aziendale il concetto di customer relationship management (termine inglese spesso abbreviato in CRM) o gestione delle relazioni con i clienti è legato al concetto di fidelizzazione dei clienti In un'impresa "market-oriented" il mercato non è più rappresentato solo dal cliente, ma dall'ambiente circostante, con il quale l'impresa deve stabilire relazioni durevoli di breve e
  • Customer-Relationship-Management – Wikipedia
    Customer-Relationship-Management, kurz CRM (englisch für Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre Kunden und die systematische Gestaltung der Kundenbeziehungsprozesse Die dazugehörende Dokumentation und Verwaltung von Kundenbeziehungen ist ein wichtiger Baustein und ermöglicht ein vertieftes Beziehungsmarketing
  • Customer relationship management - Wikipedia
    Customer relationship management oftewel CRM is een Engelstalige benaming voor klantrelatiebeheer, soms ook relatiemarketing of verkoopbeheersysteem genoemd Het is een werkwijze alsmede een technologie waarbij klantgegevens worden geanalyseerd om de zakelijke relatie met klanten te verbeteren, met als doel hen aan het bedrijf of de organisatie te binden en zo uiteindelijk de inkomsten te
  • Customer experience - Wikipedia
    In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience
  • Customer relationship management - Wikipedia, la . . .
    La customer relationship management, más conocida por sus siglas CRM, puede tener varios significados: [1] Administración basada en la relación con los clientes, un modelo de gestión de toda la organización, basada en la satisfacción del cliente (u orientación al mercado según otros autores) El concepto más cercano es marketing relacional (según se usa en España) y tiene mucha
  • Customer relationship management - Wikipedia, den frie . . .
    For alternative betydninger, se CRM Customer Relationship Management (CRM) som kan oversættes til kunderelationsstyring, dvs et system til at indeholde relationer og transaktioner (Data) om kunder Mange har historisk sat lighedstegn mellem CRM og IT-systemer, men dette er en meget smal og begrænsende fortolkning af begrebet




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